Stop Guessing Where Your Event Budget Goes
Most businesses throw money at conferences without knowing what actually works. We help you figure out which events deserve your investment and which ones are just expensive name tags.
Been to a trade show that felt like a waste? You're not alone. Since 2019, we've been helping Canadian companies make smarter decisions about where they show up and why.
See How We Work
You Already Know Something's Off
Your sales team comes back from that big industry conference. They have stories, some business cards, maybe a lead or two. But when you look at the invoice — booth space, flights, hotels, meals — the numbers don't add up.
Here's what we do differently. We start by looking at your past three years of event spending. Not just what you paid, but what came back. Sometimes the small regional meetup outperforms the flashy national conference by a factor of five.
And that's where most planning falls apart. People budget based on what sounds impressive rather than what actually generates results.
We Build Plans That Survive Reality
Every January, companies create beautiful event calendars. By March, half of those plans are already out the window because nobody accounted for the hidden costs or the scheduling conflicts or the fact that your best salesperson can't travel in Q2.
Our approach starts with your constraints, not your wishlist. How many events can your team actually staff? What's your realistic travel capacity? Which conferences overlap with your busiest sales periods?
Then we map out scenarios. What happens if registration costs jump twenty percent? What if you need to pull out three weeks before? These aren't fun conversations, but they prevent expensive surprises.
Real People, Real Experience
We're not fresh out of business school with textbook theories. Both of us spent years watching companies burn through event budgets before we decided there had to be a better way to do this.
Finnegan Whitmore
Event Investment AnalystSpent eight years in corporate events before getting tired of seeing good money chasing bad decisions. Now I help businesses figure out which conferences actually deserve their attention.
Declan Thorne
Budget Strategy AdvisorFormer finance manager who got pulled into too many post-event debriefs explaining why we overspent. Turned that frustration into a methodology that actually works for mid-size companies.
What Actually Happens When We Work Together
No seven-step frameworks or proprietary systems. Just a practical process that helps you allocate your event budget based on data instead of gut feeling.
Event History Review
We dig into your past event spending and results. Which conferences generated qualified leads? Which ones just generated expense reports? Most companies are surprised by what the numbers reveal.
Capacity Assessment
Your team can't be everywhere at once. We map out realistic attendance scenarios based on your staffing, travel budget, and business calendar. Better to do five events well than ten events poorly.
Budget Allocation
This is where most plans fall apart. We create flexible budgets that account for variable costs, early-bird deadlines, and cancellation policies. You'll know exactly what you're committing to and when.
Contingency Planning
Events get cancelled. Costs change. Team members leave. We build backup plans so you're not scrambling at the last minute or stuck with sunk costs you can't recover.
ROI Tracking Setup
You can't improve what you don't measure. We help you set up simple tracking systems so next year's planning starts with real data instead of vague impressions from your sales team.
Quarterly Check-ins
Things change throughout the year. We review your plan every quarter, adjust as needed, and make sure you're still on track. No point in sticking to a plan that stopped making sense in April.